CAMPAIGN LEADERSHIP WORKSHOP
2017/18
SPECIAL ONE DAY EVENT - contact to schedule
The Campaign Management Workshop teaches how to manage or contribute to a winning campaign.
Every year thousands run for elected office, but only a few win. Get the skills necessary to be a leader for any campaign.
You will create campaign, finance, and communications plans as well as voter outreach and get-out-the-vote strategies.
Ideal attendees are activists, campaign staff, candidates, or groups interested in working on ballot initiatives, propositions, or legislation.
You will learn to:
Every year thousands run for elected office, but only a few win. Get the skills necessary to be a leader for any campaign.
You will create campaign, finance, and communications plans as well as voter outreach and get-out-the-vote strategies.
Ideal attendees are activists, campaign staff, candidates, or groups interested in working on ballot initiatives, propositions, or legislation.
You will learn to:
- Recruit and manage volunteers
- Build a grassroots infrastructure
- Organize precincts
- Get your voters to the polls
- Develop your campaign's message
- What a Campaign Looks Like
- The Real Nature of Politics and Elections
- Researching the Candidates and District
- Developing a Campaign Strategy and Message
- Building Coalitions
- Voter Identification and Targeting
- Voter Contact Tactics: Phones, Mail, In Person
- Voter Contact Tactics: Social Networking and New Media
- Voter Turnout Operations
- Fundraising- Direct Mail Fundraising, Events, Internet Fundraising
